Hello! Adam is a business owner. He sells fedoras in his small shop in the city center. To make shopping easier and to drive more customers, Adam opens an online store, as well. Soon, though, he encounters a problem: his brick-and-mortar store is selling well but his online store isn’t bringing in new customers or income. Adam’s actually got a fairly simple problem: he...

Unlike the ancient methods of marketing products, the world has really become dynamic and entirely all business people or prospective sellers have devised ways of selling their products using digital platforms. This involves utilizing technology by advertising their products on social media sites, creating websites all in the name of popularizing their products....

In this modern world, almost everything is done online and online shopping is an important part of it. Before online banking, businesses were limited to a particular area but due to e-commerce, anyone from any part of the world can sell anything to anyone which is the main aspect of globalization. Online shopping platforms have a vast scope and are...